Upcoming Short Course

Retail Team at Your Fingertips

Date: 8th March 2011

Work Life in Retailing Quantum Leap

Date: 29th March - 30th March 2011

Retail Selling - You Can Sell Anything

Date: 11th May 2011

For more details, please refer to the brochure below:

Business Strategy - 4 & 5 January 2011

Do you ever thought where the word strategy come from? It was originally from the military where they plan  what action to take in order to achieve their goals.

In summary, business strategy is where company plan and strategies over the long term on what direction the company goes by understanding their advantages compare to their competitors and how to utilise the resources available to meet the needs of the markets and to fulfill stakeholders expectations. Without  a business strategy, it is difficult to market one products as you do not know what make you difference from the rest.

Business strategy involves many stages from setting the mission, goals and objectives,what type of strategies to use, how to formulate the strategies and lastly  the implementation of the strategies.

One of strategy discussed in the course  was the Blue Ocean Strategy by W.Chan Kim and Renée Mauborgne. This strategy  is on how to create  an uncontested market space and make the competition irrelevant. Company can use the eliminate-reduce-raise-create (ERRC) grid  and strategy canvas to see what can be eliminated or reduce from the current business, what should be increased and to create something totally new for the market.It is to make non-customers to become your new customers in your company.

The students were given a  simple group discussion where they use the Blue Ocean Strategy ERRC grid and strategy canvas to develop a new market for their company.