Do you know that social media history is originated from the Tupperware party concept – “share our passion”? On 14 Jun, BTC Academy Sdn Bhd has invited Dechen Lau, the international best-selling author of “The Relationship Age” to share his passion in the Social Media Marketing Seminar.
“The social media trend started with Friendster, Myspace, facebook, twistter and what’s next?” According to Dechen, there is a big opportunity (gap) at this moment, people is aware on mobile marketing because more and more people own smart phone and ipad… Offline businesses begin to tap their business online through social media, with the huge network and low cost, social media provide a very good platform for businesses to link with their potential customers and customers.
Do you know that through social media, Starbucks gave their customers a voice resulting in over 50,000 product ideas; Cindy Gordon’s success story, the sharing of Harry Porter story from 7 people growth up to 350 million in just 24 hours. The effect of social media cannot be ignored. But there are also have some backfires when your customers leave bad comments, and your competitors can monitor on you closely.
There are two things you must know about social media marketing before jumping into it. First, social media marketing is a long-term strategy. Second, social media marketing is about building brand and a brand is about a promise you make. It is advice that you must have a concept and marketing strategy before you implement it by choosing your channels wisely.
Besides, five secrets to Social Media Marketing shared by Dechen are as follows:
1. Think like a publisher, not a marketer
2. If you build it, they won’t necessarily come. You have to give them a reason.
3. It is not a part-time gig
4. It is not about you.
5. Let the audience take control.
