First batch graduate students from Executive Certificate in Retail Business Management and Technology

Student graduate Terry Wong Chee Wing (left), Dr. Thomas Yip (Chief Academic Officer, BTC Academy), Muhammad Irwan Bin Baharrun and Joey Mah Yoke Kuan (right)

Prof. Sabariah from Razak School UTM accompanied the first batch graduate students from BTC Academy Sdn Bhd for photo taking.

Congratulation to our first batch graduate students from Executive Certificate in Retail Business Management and Technology. The graduate students are Mah Yoke Kuan, Muhammad Irwan Bin Baharuddin, Wong Chee Wing and Wong Ek Hong. BTC Academy wishes all graduate students good luck in your future endeavors!

Effective Greeting and Approaching Skills

You only have 15 second to attract customer attention, what will you say and what will you do? A lot of retail sales person will said "Sir, can I help you?" The normal answer you will get will be "NO" unless the customer is really looking to buy or desperately wants information.

Therefore, how to greet and approach customer is an important skill for retail sales person to learn at the beginning of the retail selling process. Asking the right question can made a difference in the approaching stage. BTC Academy Sdn Bhd was sharing with the retail sales persons on four difference approaching skills for different situation such as social approach, product approach, service approach and combined approach.

JB region

Penang Region

KL Region

"Retail Sales and Motivate" training Vern's Holding Sdn Bhd

Secrets of Top Sales Performers

What is the difference between top sales performers and non-performers/ under performers? The main difference is their attitude. Non performer focus on negative, look for excuses, don’t accept responsibility. But, top performer focus on success. 

One of the secrets of top sales performers is top performer know exactly what they want, know how to set their goal and achieve it. Goal setting is a very important activity to sales person, because this will lead them in the end result you want. Just like the proverb mentioned “If you fail to plan, you plan to fail”. There are some templates prepared to help participants to plan ahead their goal and help them to understand their obstacle facing in their career, it also serve as a motivation tool and helps sales persons to think and look for solution to their obstacle.

More secrets were share in the training conducted by Jamie Pong in the "Secrets of Top Sales Performers".

 "The Secrets of Top Sales Performers" short course was held on 5 July 2011 in BTC Academy.

 Participants were asked to think and write down their goals, methods to achieve their goals, obstacle and solution...

"My dream is to own a lamborghini...it looks really smart!" said Louis.

 

 Fly high... we all have a dream, spread your wings and fly to your destiny.

 Role play on selling a hand phone to a customer was demonstrated by the top sales person of the month.

 Participants were asked to discuss the three common but not obvious things amongst themselves. "We all like ladies..." said the participants.

 

 "Whether you think you can, or think you can't, you are right" quoted from Henry Ford.

Spice I-Gate Orientation Programme

The high turnover rate of retail staffs is one of the big headaches in retail industry. Based on our studies, nearly half of the promoters and sales staffs are inexperienced with work less than half or one year in the company and most of them are very young.

A well design employee orientation programme is able to shorten the durations of a new staff or inexperience sales staff to acquire the necessary skills contributing in company sales target. Besides, employee orientation programme also can effectively integrates the new employee into the organization and assists with retention, motivation, job satisfaction, and quickly enabling each individual to become contributing members of the work team.

 

Orientation Programme of SPICE I-Gate conducted on 9 Jun in Malacca.

Orientation Programme of SPICE I-Gate conducted on 1 Jun in Megamall Penang.

Upcoming! Social Media Marketing Workshop

Social Media Marketing Seminar

Do you know that social media history is originated from the Tupperware party concept – “share our passion”? On 14 Jun, BTC Academy Sdn Bhd has invited Dechen Lau, the international best-selling author of “The Relationship Age” to share his passion in the Social Media Marketing Seminar.

“The social media trend started with Friendster, Myspace, facebook, twistter and what’s next?” According to Dechen, there is a big opportunity (gap) at this moment, people is aware on mobile marketing because more and more people own smart phone and ipad… Offline businesses begin to tap their business online through social media, with the huge network and low cost, social media provide a very good platform for businesses to link with their potential customers and customers.

Do you know that through social media, Starbucks gave their customers a voice resulting in over 50,000 product ideas; Cindy Gordon’s success story, the sharing of Harry Porter story from 7 people growth up to 350 million in just 24 hours. The effect of social media cannot be ignored. But there are also have some backfires when your customers leave bad comments, and your competitors can monitor on you closely.

There are two things you must know about social media marketing before jumping into it. First, social media marketing is a long-term strategy. Second, social media marketing is about building brand and a brand is about a promise you make. It is advice that you must have a concept and marketing strategy before you implement it by choosing your channels wisely.  

Besides, five secrets to Social Media Marketing shared by Dechen are as follows:

1.      Think like a publisher, not a marketer

2.      If you build it, they won’t necessarily come. You have to give them a reason.

3.      It is not a part-time gig

4.      It is not about you.

5.      Let the audience take control.